AOL’s parent company: Verizon decides the race for Yahoo itself – Handelsblatt

Yahoo in California

The Internet pioneer is weakening long in his ancestral search and advertising business and wants to repel so.

( Photo: AP)

San Francisco has the telecom group Verizon according to media reports the bidding war to the core business Internet pioneer Yahoo decided for themselves. The deal for a purchase price of approximately $ 4.8 billion should be expected to be announced yet on Monday, reported the financial agency Bloomberg and the “Wall Street Journal”. Verizon also take over at least part of Yahoo’s properties, it said, citing informed people.

Verizon was long recognized as the most promising candidate in the month-long sales process. According to previous information from the telecom giant Yahoo will merge with its Internet division AOL. The hope is that one can thus build a more powerful competitor for Google and Facebook in online advertising.

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Yahoo had put up for sale, after it had been unable to cleave the participation in the Chinese trade platform Alibaba tax-free for shareholders. Now instead to the core business are repelled. The two investments with a current value of about 40 billion dollar to remain at the previous company.

A sale would mark the end of independence for one of the most famous companies in the Internet economy. Yahoo was founded over 20 years ago as a directory of websites. the Group such as e-mail services have, however, hundreds of millions of users, Yahoo teamed up for years heavy, to turn it into revenue. The money is made primarily with online advertising -. And in this business Yahoo was suspended more and more from Google and Facebook

Several chiefs tried unsuccessfully to turn things around control at Yahoo. Recently the former Google manager Marissa Mayer had four years to do so. She sat on an expansion of the media supply, invest in their own efforts in web search and wanted to attract younger users with the purchase of the blog platform Tumblr for about one billion dollars. But recently the net advertising revenue fell alone in the last quarter by about a fifth and two rounds of adjustments are around two-thirds of the Share-purchase price out of the books.