Thursday, July 23, 2015

Mercedes is catching up – Frankfurter Rundschau

July 23, 2015

Mercedes cars are on average more expensive than the car from Audi and BMW. Photo: REUTERS

The carmaker Daimler celebrates success, which also industry insiders had not expected. The competitors are BMW Stuttgart on the heels, CEO Dieter Zetsche exudes optimism.

Many managers of auto companies speak of growing risks. Daimler CEO Dieter Zetsche, however, exudes optimism. The Stuttgart carmaker celebrates success, which also industry insiders had not expected.

reading can be the best at an empty code, the so-called EBIT margin in the car division Mercedes-Benz , by far the most important pillar of the Group. It concerns the relationship of the profit from the actual business of sales. In the first half of the first time succeeded in Mercedes for four over four years, that of 100 occupied euros 10 euros left over as profit before deducting interest and taxes. This ratio is important because the two Nobel rivals BMW and Audi achieve returns to double-digit levels in years in the auto industry. Mercedes always drove with partly clear distance behind. The “return to claim” had now reached, Zetsche said on Thursday.

The path will continue. It will continue to invest in products, innovations and technologies, emphasized Chief Financial Officer Bodo Uebber.

Several effects come together. One point is that the Stuttgart earlier is not nearly as efficiently produced as the competitors. Meanwhile, a lot of money has been taken in hand in order to optimize the production in the works. So costs were pushed, by the way without major job losses. At the same time, it is able to show that in terms of quality no compromises were made. The cars are now even more reliable than before. Industry insiders say that Daimler it finally manages to play off its potential.

The turnover of the entire group climbed in the second quarter (April to June) as compared the previous year by 19 percent to 37.5 billion euros. In the car division, it went to the same extent to around 21 billion euros upwards. That has a lot to do with the so-called model offensive – analysts praise that the Group has been investing continuously a lot of money in research and development. Mercedes is now the German carmaker with the most modern fleet of vehicles, and the vehicles meet the tastes of the audience, they have become more angular and sporty, are based more on international design, they come in Shanghai and in Schwäbisch-Hall at. Above all, the new A-Class is popular with younger people, even the compact pseudo SUV (SUV) have quickly found a lot of friends. All this has increased sales massively

. So many cars sold like never before

Daimler has in quarter as many cars as never sold before. Of the 715,000 copies over two-thirds coming from the car division. For Mercedes, the number of sales fell by 20 percent upwards. Even more vans were sold off. In buses and trucks there were, however, declines – Daimler is also the world’s largest manufacturer of commercial vehicles

The high sales growth also has to do with pent-up demand.. Mercedes limped in many Auslandsmärken its two German premium rivals behind, especially in the world’s biggest car market in China. The Group’s late got into the business in the People’s Republic. Audi and BMW as a leader in the Chinese premium segment even suffered losses recently. Mercedes has now been able to close the gap, although the entire Chinese market is currently declining.

but is also astonishing that the sales in the UK increased by 28 per cent and in Italy as much as 37 percent could be increased. This also plays a role that consumers have postponed in many European countries the car purchase in recent years because of the financial and economic crisis and this catch up now. Another factor is that Mercedes has a strong presence in the US market and there was able to take the upward trend fully – there this year sold about 17 million cars, so many no longer as since 2005.

The operating profit soared by more than 50 percent to 3.8 billion euros high, the growth rates are that are rare at carmakers. This has much to do with size effects. Mercedes cars are on average more expensive than the car from Audi and BMW. Then, when the sales significantly increases the profit climbs disproportionately. As a special effect factor is that Daimler is benefiting from the weak euro. This manifests itself in the luxury S-class, but also with expensive mid-size sedans that will be built in Germany. This export bonus acts as a profit-Turbo.

Zetsche wants to swim in the coming months on a wave of success continues. He predicts a significant increase in unit sales at Mercedes, at least 300,000 units. The profit is expected to increase by ten percent or more. This should also be done with a number of new and revised models, which come in the next few months on the market. Also

Frank Schwope, analyst at NordLB, expects the next two fiscal years’ relatively profitable “represent at Daimler – because of the young model range. He goes but due to growing competition and recurring crises do not believe that Mercedes “may permanently enter a margin of ten percent”.

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