Monday, September 29, 2014

Online fashion retailers: IPO brings Zalando 605 million – FAZ – Frankfurter Allgemeine Zeitung

Online fashion retailers: IPO brings Zalando 605 million – FAZ – Frankfurter Allgemeine Zeitung

 
      

 
 
 
 
 
     
 
 
 
 
 

 
     
 
             
     
                          About 14 million customers, the Berliner online Modeversand Zalando currently experiencing
             

 
                 
 
     
 
     
                         
             
                                                                                 

The online fashion retailer Zalando will take 605 million euros in its IPO. The Berlin-based company presented the issue price of the shares on Monday laid to 21.50 euros. This Zalando drew the specified price range from 18 to 22.50 € not completely.


                                                             
             
                                                                                 
                                         

Zalando Thus, regarding his IPO not quite as much money as one expects. At the upper end of the range of revenue would have amounted to 633 million euros. Overall Zalando is rated so the issue price of around 5.35 billion euros. The start of the Frankfurt Stock Exchange is planned for 1 October.


                                                             
             
                                                                                 

Probably this year winning

Zalando delivered on Monday evening initially no explanation for why the price of the share was set just below the upper end of the price range. In the meantime, had been a strong demand of the question. A total of about 28 million documents to be allocated. Anchor investors had already secured early shares worth nearly 127 million euros. After the IPO, about 11.3 percent of Zalando will be listed on the stock exchange.


                                                             
             
                                                                                                                                                                                                                                                                                                                              

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The Online consignor, the herself with flashy advertising campaigns (“cry with happiness”) and Free Returns a name made, had worked its way shortly before the IPO in the black. Zalando could also conclude this year with a profit.


                                                             
             
                                                                                 

The former shareholders of Zalando do not want to part with shares at the IPO. There are 24,476,223 new shares were issued -. Plus 3,671,433 shares for a greenshoe on the banks accompanying

                                                             
             
                                                                                 

Proceeds will promote growth

the principal owner of Zalando, the Swedish investment company Kinnevik last with 35.6 percent, and the Internet-investors Oliver, Marc and Alexander Samwer with 16.7 percent. Your shares will dilute with the issue of new shares. According to the prospectus Kinnevik will hold after the IPO with full over-allotment still 31.57 percent, 14.81 percent of the Samwer brothers.


                                                             
             
                                                                                 

The proceeds from the IPO will be invested in the further growth of the company. Zalando will be greater, especially on its own, but can also imagine acquisitions. The Berliner want to expand their customer base, increase sales at individual buyers and penetrate into new regional markets. The online consignor had last around 14 million active customers.


                                              
 
   
 
 
 
           

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IPO brings Zalando 605 million

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Despite great demand even before the start of the Zalando share the paper will cost 21.50 euros – a little less than expected . The stock market debut of the online retailer is scheduled for Wednesday.

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